Sunday, January 25, 2004

Why should my Business Have a Blog?

Search engines crave timely and fresh information that is frequently updated. Blogs provide this type of content, and as a result, they are often indexed more frequently than other sites. This means that any of your business data that lies in your blog will be tracked and indexed often by Google et al and your site will have higher visibility in search results listings. If you are looking to improve your search rankings, are unhappy with the ROI you get from internet advertising and have timely information to provide to your customers and prospects, then business blogging could provide a solution. Consider the following benefits of having a business blog:

  • Higher search rankings on Google with no paid-submission

  • Other search engines will most likely position you higher too

  • Pay-per-click (PPC) is great but free marketing has infinite ROI

  • Create visibility with information by sharing with your customers and prospects

  • Fresh information appears on Google in only a few days, not weeks

  • Other business bloggers will point prospects towards you for free


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