Saturday, August 07, 2004

Hollywood looks to Blogs for Advertising

Wired reports that Hollywood is finding that moviegoers are easier to reach on the web than TV. Even more interesting is that Producers of political thriller The Manchurian Candidate chose political blogs such as and The Truth Laid Bear to place advertising for the new film.
Data from Jupiter shows that one-third of all adults now prefer to get movie reviews and listings online over newspapers, television, magazines and radio. Furthermore 47% of 18- to 24-year-olds prefer new media to old for information on movies.


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