Thursday, August 12, 2004

Chrysler uses Blogs to Check under the Radar

Following on from my post about how blogs can be used to get great feedback from customers, Chrysler marketing executive recently remarked that he monitors blogs as well as chatrooms and forums to get frank customer feedback.

Recognising that excitement for a new model can begin at grass roots level through blogs and web forums is similar to the way sites such as the Internet Movie Database have changed the plans of Hollywood marketers.


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