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2004
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January
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- What if Google didn't like Blogs?
- Can your Blog Posts become a Valued Commodity?
- Why should my Business Have a Blog?
- Blogger Releases RSS feed capability
- Blog Promotion 101
- Where is my Muse?
- Free Domain Names
- Get into Yahoo while you can
- "Links" is Yesterday's Name
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- Time to get Personal
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- Finding more Information about Your Competitors
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- Email is a great tool for Viral Marketing your Blog
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- Microsoft jumps on the Blogging Bandwagon
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- Can you Really Make Money from Blogging?
- Blogging for AdSense
- Content is King - Quality Content is the King of K...
- Establishing Dialog With and Amongst your Blog Rea...
- Getting the free RSS feed Generators to Work with ...
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- Guest Blogging on other Blogs
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January
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Sunday, January 25, 2004
Why should my Business Have a Blog?
5:03 PM | Posted by
Mischa Peyton |
Edit Post
Search engines crave timely and fresh information that is frequently updated. Blogs provide this type of content, and as a result, they are often indexed more frequently than other sites. This means that any of your business data that lies in your blog will be tracked and indexed often by Google et al and your site will have higher visibility in search results listings. If you are looking to improve your search rankings, are unhappy with the ROI you get from internet advertising and have timely information to provide to your customers and prospects, then business blogging could provide a solution. Consider the following benefits of having a business blog:
- Higher search rankings on Google with no paid-submission
- Other search engines will most likely position you higher too
- Pay-per-click (PPC) is great but free marketing has infinite ROI
- Create visibility with information by sharing with your customers and prospects
- Fresh information appears on Google in only a few days, not weeks
- Other business bloggers will point prospects towards you for free
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