Blogopoly

Are you a blogaholic?

2004-08-15T01:27:00.003+01:00

What's a blogaholic? Is it a blogger that needs a stint in alcohol rehab centers? Or is it a person who reads, writes and breaths blogs? Not sure? Take this quiz:

http://wannabe.catharsis.org/bin/quiz.cgi?quiz=one

Chrysler uses Blogs to Check under the Radar

2004-08-12T20:40:00.002+01:00

Following on from my post about how blogs can be used to get great feedback from customers, Chrysler marketing executive recently remarked that he monitors blogs as well as chatrooms and forums to get frank customer feedback.

Recognising that excitement for a new model can begin at grass roots level through blogs and web forums is similar to the way sites such as the Internet Movie Database have changed the plans of Hollywood marketers.

Hollywood looks to Blogs for Advertising

2004-08-07T16:23:00.001+01:00

Wired reports that Hollywood is finding that moviegoers are easier to reach on the web than TV. Even more interesting is that Producers of political thriller The Manchurian Candidate chose political blogs such as Instapundit.com and The Truth Laid Bear to place advertising for the new film.
Data from Jupiter shows that one-third of all adults now prefer to get movie reviews and listings online over newspapers, television, magazines and radio. Furthermore 47% of 18- to 24-year-olds prefer new media to old for information on movies.

Could Blogs replace Consumer Reports?

2004-08-04T16:25:00.001+01:00

I was recently directed to a blog that has a detailed report on Mr Clean Magic Erasers. The author is ecstatic about the effects of the eraser: "Overall, Mr. Clean Magic Eraser more than lives up to the claims. It is an outstanding product that works exceedingly well."
First glance and you may think "dude, get a life" - but really this is a great piece of free advertising for the Mr Clean product. A totally independent Joe Public gives your product a rave write up. This is a great example of how blogs can be benefit businesses - instead of writing your own blog, you can instead harness the speaker's corner mentality to have bloggers report on your products in the same way that movie makers have been using the independent critics on the web. Scroll down the posting and you will see many comments from readers who agree, they are further building the brand's reputation. Over time this praise will spread around the internet like a virus.

Using Blogs to create a personal Brand

2004-07-27T16:26:00.001+01:00

We all have a brand that we manage - and this brand is one that we have been managing since we were born: our personal brand. When we apply make up or style our hair in the morning we are thinking about how we appear to the rest of the world - our brand image. All of us have a brand but we are not all in the habit of increasing awareness of our personal brand, with the exception of job-hunting.
When someone is looking for a new job, that person is marketing themselves to prospective employers. Many people use portfolios and/or resumes to showcase their talents. However these advertisements are normally sent to specific targets - akin to direct marketing. We rarely expose our resumes to the masses. Even when one has a resume on the web, it is likely only read by those searching specifically for information contained within.
Job interviews can be pretty frustrating as you have limited time to express yourself and demonstrate worthiness. What if you could walk into an interview with an employer and command the same respect as an established journalist whose reputation precedes them and has already had their talents exposed to the employer through their public work? I bet they never get asked questions that aim to prove knowledge of their chosen sector.
Weblogs can provide a means to not only advertise yourself to potential employers but also to provide extra info that the interview missed. Even if you are not trying to get a job in journalism, you could use a blog to demonstrate knowledge of your field of expertise. Once other bloggers see how good your writing is, your blog will be referenced in many places in the web, thus increasing the exposure of your personal brand. There is even a specialist blog hosting provider, jobsearchblogs.com that will help job-seekers create blogs to achieve this.
Hiring managers expect to understand the applicant within 10 seconds of reading each resume. A blog gives you extra staying power and builds the strength of your own personal brand.

Tristam

2004-07-14T19:53:00.000+01:00

http://tristam.blogspot.com/

E-Consultancy

2004-06-01T16:46:00.000+01:00

Check out my new blog at e-consultancy:

http://www.e-consultancy.com/blog/tristam

Google ads not as interesting as Ask Jeeves?

2004-05-26T16:58:00.000+01:00

Once again, Google has ended up king of the hill on customer experience in a recent search engine survey, with 89% of users reporting positive experience of using the search giant; second best Ask Jeeves managed just 68%.

YAWN - tell me something I didn't know

How about this:

"Google tripped up on the report's 'ad activity index' with users more likely to click on sponsored links on Ask Jeeves and Lycos....Ask Jeeves also generated the most 'click-throughs' while Lycos generated the most awareness to its sponsored links according to the survey."

Google infighting?

2004-05-26T10:27:00.000+01:00

Is Gmail in violation of Google's own policy on spyware?

Scanning private emails to trigger targeted advertising could indeed be found to violate Google's own policy.

Bill Gates loves blogs.... its official

2004-05-24T14:38:00.000+01:00

Bill Gates is now championing the use of Blogs as marketing tools. Choosing to extrapolate on how RSS Feeds can be used to increase reach of one's own blog, Gates feels the RSS+Blog method will eventually supercede email marketing as a way to influence buying.

Google vs Spyware

2004-05-24T13:50:00.000+01:00

Google have put a lot of thought into improving the online experience of its users. They are alarmed at the growing disregard for computer user's rights by unscrupulous spyware software that tricks you in order to serve you pop-up ads, connect your modem to expensive toll numbers or hijack your browser from the site you're trying to visit.

So what are they going to do about it? Google has stepped up to the pulpit and pledges to do their best to remove spyware from the internet through a new "set of principles we[Google] believe our industry should adopt and we're sharing them to foster discussion and help solve the problem."

Sounds good? Hang on, why are Google doing this on their own. Surely they should be lobbying the internet advertising trade bodies first? Maybe they have, maybe Google believes as internet pioneers they need to set an example for others to follow, regardless of the well-meaning agendas of the trade bodies?

Perhaps not - it looks as though Google is tapping into the democratic nature of the internet and realising it not just an audience of consumers at the mercy of marketers. If they spread the word amongst the internet populace then the people can rise and put an end to the "spyware" oppression.

Google Corporate Information: Software Principles

Search Engine Dos and Donts

2004-05-20T12:47:00.000+01:00

I do a lot of travelling, and tend to book the hotel and transport sepereately. No packages for me at all. Quite often sites such as Expedia or Travelocity give me all the info I need to make my purchasing decision. Last year I went to Merano in the Italian Alps. I found a nice looking hotel on Expedia, but I really wanted an objective review. I googled said hotel and was presented with many travel sites offering me reviews - the search listing even named the hotel, so I thought I had found the info I needed. Not so. I clicked on each URL only to be told that the info did not exist.
I was slightly annoyed at having my time-wasted like this. Initially I blamed Google for giving me bad referrals, only later realising that Google was duped into believing these sites contained the info I needed by adding hidden text, etc. including products(hotels) they did not actually offer. Naturally some sites offered me hotels that "might be of interest", except these were all in Rome or other Italian speaking parts of Italy (Merano is actually a German speaking town). As a result I made a conscious decision never to click on links to these travel sites in future holiday research.

They alienated me as a customer before I even had a chance to consider them.

WhenU were unceremoniously dumped from Google and Yahoo last week for using "unethical" SEO tactics. Perhaps these tactics where similar to those adopted by my friends in the travel industry. WhenU blamed the SEO consultant - who does the SEO consultant blame?

Mumbai Dreams part deux

2004-05-17T11:44:00.000+01:00

I do not agree with the ethics on this one.

Unscrupulous CPC vendors could use it though:

India's secret army of online ad 'clickers' - The Times of India

Interview with Iraqi Web Marketer: Internet to Help Reconstruction

2004-05-17T11:40:00.000+01:00

While it is not that remarkable to see how the internet can help rebuild an economy with a crippled traditional infrastructre, it is interesting that the media war will morph into a media solution....

Interview with Iraqi Web Marketer: Internet to Help Reconstruction � MarketingVOX

Mumbai Dreams

2004-05-12T16:22:00.000+01:00

There is always a big press when major companies, such as Google or Microsoft set up a research hub or call centre in India. The labor market is cheaper and there is a highly-skilled workforce. The world renowned business consultancy Mc.Kinsey and Co. have their presentation packs created by a company in the sub-continent. The consultant makes some graffiti on a whiteboard, the scribbles are scanned in and sent to Madras; the next day said consultant comes back and has a Powerpoint sitting in his inbox. Voila.

Wouldn't it be great if one could do the same with traffic instructions for an agency or publisher? How many times have you (I am talking to the account managers here) been faced with an issue at the end of the day, only to be told by traffic: "sorry, no can do" either for reasons of understaffing or time constraints.
Wouldn't it be great to do the same as the guy from McKinsey? Give the traffic brief to a team that will not demand overtime and work overnight? Furthermore would it not be great to just cut the cost of a traffic head when it is not a customer-facing role that needn't be in the office 24/7?

The administrative side of the Media Sales business has almost always been kept in-house. Except now that is. Companies such as Trafficmac offer cost-effective alternatives to a costly in-house traffic team. How do they do this? Their traffic dept. is based in Mumbai. The economics are simple: the average desk space in London (England) costs $7K, whereas Mumbai (India) offers desk space for less than $1.5K.

Agencies have recently been through cost-cutting exercises, and Media Week explores the idea of exporting ad buyer jobs to Bombay. They can do their jobs based on recorded information (pricing, performance indexes, etc.) so why not sit them next to the traffic guys in Mumbai?

Of course the media buyers will be on a higher floor than the traffickers, but that's another story....

Pass Notes No1

2004-05-04T18:51:00.000+01:00

Noo Meeja Ads makes comment on why it is so hard to get a job these days...

Unstatic released an insight into Location Based Advertising....

Seth Godin released his latest ebook: Bull Market 2004 - "Companies that help you make something happen".....great book....great guy....

....keep those Bulls running.

How to Benefit from Internet Fads

2004-02-11T10:27:00.000Z

Fellow commentator on Business blogging, Wayne Hurlbert mentions on his Blogbusinessworld Blog That writing about a current Search Trend in its early stages is a good way to boost traffic by riding on the wave of the trend.

Wayne gives the example of the recent Janet Jackson Boob flashing story at the Superbowl. Many surfers looked for info on this story, and any bloggers commenting on this will have grabbed quite a few eyeballs as a result. However, in its later stages most Search Engines will be pointing surfers to the most popular sites mentioning this topic. If you are lucky, you can catch this wave of searches by being one of the first to write on the subject, and if this results in high click-thru, Google should adjust its ranking of your blog to feature highly even in these later stages.

How do you become first to such a Search Trend?

You may think this is similar to the manner by which reporters get their "scoops" for newspapers - investigations and good speculation to unearth a good story. Well, the internet works a bit differently, and these trends can be identified quite quickly and easily. Often these trends will be either started or perpetuated by Blogs that discuss the topic and other blogs discussing it as they too discover other blogs reporting on the topic. These sites all provide a listing of the most discussed topics by bloggers:

Daypop
Popdex
Blogdex
Technorati

Its a good idea to regularly check these sites and look for new trends that are relevant to your own blog. Also, make sure you have a good headline and the first few lines of the post are strong enough to hook the surfer - search engines will display this text in the search results listing for your blog. If you get that part right, and you get the timing right, you could get a great boost to your traffic during brief life of this trend.

More on Blogging Jobs

2004-02-09T21:03:00.000Z

Blogging can not only help you in your job-search, it can become your new job in itself. Is there much difference between a blogger and a journalist? Not really. The Blogger Forum Blog reports on the story of Simon Willion, whose blog was noticed by SitePoint as a being a great source of information on web development topics and was hired for "a boatload of money" to blog for them. As blogs become more popular as a mainstream publishing format for the web, and more and more big time blog sites such as Marketing Wonk or slashdot.org are created, bloggers will have a great chance to launch a new journalistic career, with these bigger blogs becoming launch pads to more establishment sites.

Let your Reputation Precede You

2004-02-07T10:38:00.000Z

Over on John Robb's Weblog he lists what he believes to be the 7 ways to build reputation.
My Blog Promotion 101 post from last month has been publicly criticized by some fellow bloggers because it misses what they feel is the most important element of a successful blog: great and timely content. The point being that your Blog will become popular because your content will command a strong reputation. I cannot argue against this, however one needs to get the blog in front of eyeballs in order to start building that reputation. The Blog Promotion 101 was not intended to be the be all and end all of blog success, merely a means of gaining a head start. A strong reputation is of course the path to success, but there is no point in writing great content if no-one can find you.

Blogging to get a New Job

2004-02-05T17:48:00.000Z

A Blog can be used to raise awareness of one's business, or to demonstrate expert knowledge of your target market.

Can a blog help raise your personal profile?
Yes it can using the same principles as a business does to benefit from a blog. The term "to google someone" is becoming more and more popular as people use Google (or other search engines) to discover information about people, not just companies, products or research topics. For example the Bel-air hotel in Los Angeles googles guests to find out information that they can use to create a personalized service, such as assigning a room with morning sun for guest that like to go jogging at dawn. For those that would potentially google YOU, ablog would be a useful source of that information.

You may think this would never happen to you, but apply this to a situation where everyone need to market themselves - the jobhunt. How many times have you felt short-changed by having such a small amount of time to impress your interviewer and feel the resume format isn enough to really showcase your knowledge? Everyone has felt like this at one time - and a lot of people get asked the question "what is your knowledge of this industry?" which is often difficult to demonstrate in an interview. If you had a blog where your wrote about your chosen or target industry, you could always invite them to read your blog which they can digest over time after your interview. I mentioned my Internet Marketing Blog on my Resume once and was impressed to have an interviewer once remark that they are an avid reader of my blog and they brought it to the meeting to show to the other interviewer. Well respected blogger, Robert Scoble claims that his blog helped him get his current job with Microsoft. In response to whether blogging played a role in the selection process, Robert remarks:

"Yes, weblogging played a major role. For one, it helped get me noticed. For two, it helped people inside Microsoft see how I thought without needing me to come up for an interview. For three, during the interviews, we were able to really get to the point of things, since they already knew my strengths and weaknesses."

As you can see blogging can help improve your jobsearch and help you in those awkward interviews where you don't feel you really did yourself justice. Blogging can make you famous, fame leads to increased opportunities.

How to make your Affiliate Deal with Amazon better

2004-02-04T10:10:00.000Z

For those bloggers out there that have taken up the option to add affiliate links to Amazon may be finding it a bit of a grind to keep the site updated with relevant links back to Amazon products. BlogFuel is a great new site that gives tools for British and American affiliates to create quick and great looking product links. Check it out.

Blogging Consultants

2004-02-02T16:14:00.000Z

I have mentioned previously that blogs can benefit a business greatly when the blog is considered to be a rich source of knowledge for the field that the business occupies. There are of course business that already offer expert services: consultancies and marketing agencies. Many consultancies and agencies will only become successful once prospects realize they are knowledgeable. Take a look at many websites for agencies and consultants and you won't get much that actually proves they have this knowledge. Adding a blog to such websites enables the "experts in their field" to give small tastes of what they consult on. Jupiter Research is a good example. The company supplies marketing research, and some of their analysts have their own weblogs which contain commentaries on the areas they work on. As an internet marketing professional myself, I am very interested in what they have to say about internet advertising, and the weblog for Gary Stein is a regular read for me, as well as being a great example of good use of a blog by a consultancy. He never gives too much away, otherwise one wouldn't need to buy one of his reports, instead giving the reader a view to how he thinks and to demonstrate that he really does have his finger on the pulse.

Another good example I came across recently was the blog werbeblogger, which is a German blog about the Internet advertising industry. In fact the blog is written by German advertising agency Breitenbach and Partners and demonstrates that they are experts in that field. Agencies can also demonstrate the success of their services by creating good case studies, or by customer referrals, but this takes time. Creating a blog which demonstrates your agencies knowledge of the field can help get a foot in the door of potential clients. Add to that the fact that a blog is likely to help improve your business' visibility in search engines and blogs can provide enormous upside to your business. For a lot of agencies and consultancies this does not require too much extra effort, as these companies are often providing guest articles for trade press or conferences.

There's an ad in my RSS

2004-02-02T15:53:00.000Z

It was bound to happen sooner or later; once early web marketers started using mailing lists, it wasn't long before we saw ads in the newsletters - now you can have an ad in your RSS feeds. Weblog Hype reports on two companies hoping to get website owners to place advertising slots in their RSS feeds .

Is this an effective means to create revenue for your blog? Maybe, but until RSS feeds become mainstream the audience is going to be very small, and there may be a backlash against RSS ads resulting in RSS readers coming with ad-blocking features.

What if Google didn't like Blogs?

2004-01-30T14:07:00.000Z

Google likes Blogs. Blogs do well in Search Results Listings on Google. This is because Blogs contain fresh content and are richly interlinked, despite their relatively small audiences. Some would go so far as to say that Google over-represents Blogs. I personally don't think Google over-represents blogs, blogs just happen to adhere to the formula for a popular webpage. Regardless, Blogs are a great way to increase search rankings for your site on Google, and thus Google is a great tool for increasing the reach and visibility of your blog.

What if Google didn't like Blogs?

Imagine if Google gave less weight to blogs. They could tweak their algorithms to place less importance on content found in blogs as a reflection of their small audiences. They could even relegate blogs to a separate search engine option, like they have done with newsgroups.
If Google did not give such favorable results to blogs would they still be useful commercial tools?

Yes, they would still be useful tools. Blogs would still accrue traffic from other blogs, and as many blog readers go from blog to blog via links your blog will still benefit from the grapevine marketing effect that blogs have. Blogs can also give surfers reasons to visit your site other than an interest in your products. If you were to write a blog that provided a commentary on your industry, you will attract other surfers and your image will also be boosted in the resulting perception that you are an expert in your field. Your blog also gives you a method for improving customer communications - take the Macromedia example, where the corporation actively encourages employees to blog about their products so they can help customers out with any queries they may have. Another advantage is that Blogs allow you to add regularly updated content to an otherwise static site. If you have a fairly static site you would be foolish to invest in a costly Content Management System (CMS). The available CMSs for blogs are all relatively inexpensive and provide a polished layout for your content with minimal maintenance.

In conclusion, there are many reasons other than increased visibility in Google Search Results that a blog can benefit your business. Google is highly unlikely to add any handicaps to blogs in their algorithms. If they did it is likely results on Google will just be full of commercial websites, devaluing Google as a useful research tool. This is how Search Engines looked before Google came along and revolutionized the way Search Engines function. Google will continue to be a strong provider of traffic to your blog, however just doing well in results will not get users to your site. Google provides a small taste of your blog in the results listing - if this doesn't taste good to the web surfer then they won't come to your site at all. You need to make sure that you write good meaningful and original content with quality headlines or titles.

Can your Blog Posts become a Valued Commodity?

2004-01-29T11:31:00.000Z

Many mainstream websites are feeling the pinch from a depressed advertising market, and are looking to diversify their revenue streams. Many sites are turning to the paid access model. It has been often predicted that blogs could turn to such a model as a means of making money.

This doesn't work for Blogs.

The Blog format is not yet a mainstream publishing model, and is mostly used a means to create regularly updated content with minimum effort, thus enabling the blog author to spend more time thinking about what they write than on page layouts. You could argue that blogs are like fanzines or college magazines, and despite their less polished look and feel (in comparison to mainstream magazines) do appeal to an audience and that audience is willing to pay for this. However, the web has provided for many a relatively cost-free method of publishing; fanzines do have production costs. This lowering of production costs has also developed in web users an expectancy that content is mostly free on the web. If one blog charges for access, it is likely there are other similar blogs that could be read for free instead. As blogs often comment about each other, or are simply news clipping services, it is also very likely that another blogger will have paid for access to the premium blog and you can read about the content there instead.

Another reason why blogs cannot charge for access is due to the relatively small audiences. The general rule of thumb for publishers taking their websites from free access to paid access is that, at best, only 10% of their current audience will subscribe to the premium site. At least 90% of the audience will be lost, and this is for sites that have a well known brand and often have an offline presence too.

It would also be difficult to attract new subscribers if the site does not have a strong brand or an offline presence. You will also have your referrals from search engines cut down to zero as they cannot index pages hidden behind a subscription wall. Blogs benefit a lot from their high visibility on search results.

That said, one can argue that if a blog has a faithful readership then there is a clear demand for the content. I cannot disagree but for the reasons above there seems to be no business sense in making blogs subscription sites only. What you can do is use the "free sample" model. Each of your posts are not going to be extensive essays, and are mostly just small insights into a blogger's thinking. If you go into a supermarket and try a small sample of cheese at the deli counter, you will likely buy a larger piece, rather than just going for a free sample each time you visit the store. So you have the bait to hook your readers into your blog and appreciate where you come from. Why not offer them a more in-depth view of what you blog about? Marketing Wonk currently offers in-depth reports on various aspects of web marketing, from their free access blog. Seth Godin often writes about the content of his books without giving too much away - wanna find out more? Buy his book. This is the commodity that can be sold - however in order to get to this stage you need to have been publishing quality content to a niche audience that cannot find these reports elsewhere for free. Alternatively existing Authors and Analysts can use the blog as a means to create a dialog with existing customers and spread the word to new customers.

Why should my Business Have a Blog?

2004-01-25T17:03:00.000Z

Search engines crave timely and fresh information that is frequently updated. Blogs provide this type of content, and as a result, they are often indexed more frequently than other sites. This means that any of your business data that lies in your blog will be tracked and indexed often by Google et al and your site will have higher visibility in search results listings. If you are looking to improve your search rankings, are unhappy with the ROI you get from internet advertising and have timely information to provide to your customers and prospects, then business blogging could provide a solution. Consider the following benefits of having a business blog:

Higher search rankings on Google with no paid-submission

Other search engines will most likely position you higher too

Pay-per-click (PPC) is great but free marketing has infinite ROI

Create visibility with information by sharing with your customers and prospects

Fresh information appears on Google in only a few days, not weeks

Other business bloggers will point prospects towards you for free

Blogger Releases RSS feed capability

2004-01-24T14:10:00.000Z

Blogger has now made it possible for users of their free blogging service to create XML feeds similar to RSS. These feeds are in the Atom format and can be read by most newsreaders or RSS aggregators. I am not sure if this feed is better than my blogmatrix feed, especially as the Atom feed contains this lovely little header:

I will add a neat little link to this feed shortly, but in the meantime, you can subscribe to it by using this URL: http://blogopoly.blogspot.com/rss/blogopoly.xml. Compare it to the blogmatrix feed and let me know what you think by adding a comment below.

Blog Promotion 101

2004-01-24T13:39:00.000Z

Here is a summary of the steps I go through to promote my blogs. Most of this information is already in the blog, but this is a step by step guide to help you make sense of it all.

1) Make your Site Visible to Search Engines

- Work out what the most relevant keywords are for your site. Use these keywords to create meta tags and your page titles.
- Submit your site to as many search engines or directories as possible.

2) Exchange Links with Other Bloggers

3) Create an RSS Feed

- Submit your RSS Feed URL to RSS Directories.

4) Promote your Blog amongst your own Friends and Contacts

5) Join a Webring and/or text ad network

6) Guest Blogging

- Ask other bloggers if they will publish your articles.

7) Get your Users to talk to each other and you by enabling Comments

8) Check your Visitor log to find other Bloggers to exchange Links or Guest Blogging requests with

9) Find out who is linking to other similar Blogs to yours to find more sites to exchange Links or Guest Blogging requests with

10) Use Trackback and enable on your Blog if Possible

Steps 2, 6, 8, and 9 should be repeated as often as possible as you will always find new sites to link to. You should also submit your blog to any new directories you come across and tweak your keywords if you find that users have other more popular keywords to find your site. If Yahoo! or DMOZ did not accept your site in the early stages then try submitting again when you have more content.
The tips given above are all free of any overhead costs. If you want to start buying advertising to promote your blog, here is an article to help you start planning your campaign.
The best tip of all, of course, is to keep reading this blog to learn about new ways to promote your blog.

Where is my Muse?

2004-01-20T12:02:00.000Z

Everyone suffers from Writer's Block from time to time. Even the most prolific authors suffer from this. The Blogosphere is not sympathetic of bloggers with writer's block. The worst sin in writing blogs is not to update your blog regularly with quality content. If you don't then traffic will drop off as visitors get the false impression that the blog is dead, like so many others. I suffered from this last week, when I was moving house and had little time to surf. When I did get a few brief moments on the web I had no idea what to write. As a result traffic dropped by about 50%.

What can one do to prevent this? Wayne Hurlbert wrote a good article about this, encouraging bloggers to look back at what they wrote in the past and use this as a source of inspiration. Wayne makes the very apt point that "In journalism, the editors are constantly seeking new angles and twists on older stories. " This is one solution. I would go further and suggest you look at the sites you are linking to, or any other sites with relevant content. You can make comments about their posts on your own blog, which is how a lot of blogs draw inspiration for all their posts. You may find some news that is interesting to blog about. If you find you don't have the time to blog due to vacation or other pressing engagement, then you can get other bloggers to write posts for you. All in all, there are many ways to find new material for your blog - you could even sink to the level of writing about not having anything to blog about or even write about how to get out of this predicament.

Free Domain Names

2004-01-19T12:10:00.000Z

Once you have found a great idea for a blog, its a good idea to get your own domain name and server. I am in the process of setting this up for this blog.

And now, you can even get your domain name for free. What is the catch?

Well, you will have the domain extension TK, not COM, ORG or even BUS. That is because the island nation of Tokelau is offering free domain names.

The catch is that you don't get the license for your domain name, and if you want to own the name it will cost you $9.95 a year. However for those of you that want to keep blog costs to a bare minimum can use this offer in conjunction with a free hosting package and pay nothing to have your own domain name and hosting.

Get into Yahoo while you can

2004-01-19T11:32:00.000Z

I got my blog accepted into the Yahoo Directory late last week. From time of submission, this took just 3 days. I am still waiting for my entry into the ODP, but this entry into the Yahoo Directory is generating 5% of traffic to this blog currently. However as Yahoo begins to develop their own search engine and ditch Google as their search provider this listing should become much more valuable. Submitting to directories is a great way to promote your site and reach new users, and the Yahoo directory is a great place to start. If you haven't submitted yet, I urge you to do so now. They may be changing the way they add entries to their directory in the future, which may no longer be free to submit to, so take advantage now.

"Links" is Yesterday's Name

2004-01-16T12:49:00.000Z

Many of you will have a list of relevant links on your blog. I have one too - and I use it for adding links to sites that I have agreed to swap links with, as I am sure is the same with you. However I recently changed the title of my links list to "Resources" - why did I do this? The reason is simple, Google recently change their algorithms for deciding Page Rank because so many people use link lists to increase their Page Rank, rather than actually beng popular sites. Google is ignoring anything titled as links or other similar words. I am also featuring many of the blogs and sites I have swapped links with in the text of my posts as well, as this will help increase page rank regardless of what Google considers to be link-lists. I encourage you to do the same, and as more and more people realise this, the sites that link to you will do the same.

Trackback - what it is and how it can help you

2004-01-12T22:13:00.000Z

You blog about other blogger's posts. We all do it, its what makes Blogging tick. I am sure you agree with me that its really flattering to discover that someone has blogged about one of your posts. That first time you discover someone giving you props on their website can make it all feel worthwhile - you are making an impact people are actually reading and enjoying your blog. Even if you don't get so excited about it, you sure get excited at the prospect of the quality traffic this can bring. The only downside to all this is that you have to seek out these posts, either by trawling through your site statistics, or going through the backward links to your site. Likewise it is difficult for readers of the posts you have blogged about to know about your continuation of the topic, unless you leave a comment on the post referring back to your own blog.

There is a solution to help bridge this gap: Trackback. Trackback enables you let other blogs know you have posted about them and for readers of that blog to know you have blogged about the post. The same system allows you to do the same for your posts, giving your own audience links to blogs that have blogged about your post. You can see an example of trackback in action by reading my previous post Time to get Personal - click on the link to the post I refer to at the start and at that page click on the trackback link. Anyone reading this post can see that I have continued the discussion on my blog.

Sounds great doesn't it? Well, there is a drawback - not all blog services provide trackback functionality including Blogger. Movable Type (the guys that dreamt up the trackback system) does support this, and I urge you to use this feature if you are using Movable Type to run your blog. If you are one of the unfortunate users of a service that doesn't use Trackback (like this blog), there is a solution for the more technically inclined although you need to be running your own server. On the other hand, it is simple to send notes to blogs to let them know you have blogged about one of their posts (a "trackback ping"). Go fill out the form at Simpletracks, a utility provided by Kalsey Consulting Group. In order to fill out the form you need to know the ping URL for the other blog this is normally shown the page displayed after clicking on the trackback link - each post has a unique ping URL. The fields marked "entry xxx" refer to your own post. This is the form I used to ping livingroom.org in my previous post, and it is simple to use.

Use Trackback, get more visitors to your site. Use Trackback, get your visitors to more similar sites. What could be more simple?

Time to get Personal

2004-01-12T15:38:00.000Z

Should business bloggers get personal on their site? This is a question I asked myself after reading the post "Where Personal and Business Blogs Collide?" on Livingroom.org. I find myself agreeing with Darren's comment: "I've read a lot of business blogs lately and to be honest I find many of them to be quite boring and sterile.". Its all too easy to make your commercial blog feel like a marketing textbook with no character if you are trying to separate the personal from your business blog.

I agree that all business bloggers need to show some character in their writing, however I feel it shouldn't be taken too far.
If you are writing a blog on say, computer software, people come to your blog expecting to read about software, not to read about an amazing thing that happened to you today. Try to show personality in your posts, that way your blog on computer software will stand out from other computer software blogs. So far I haven't been able to add much character to my writing in this blog as I have written a lot of to-dos, but I will certainly make an effort to do so. My other blog Noo Meeja is often referred to by linking blogs as a humorous take on internet marketing news. I never meant it to be that way, but in doing so I have unconsciously given my blog a personality to stand out from other internet marketing news blogs. However if you feel the need to tell the world about what your cat did today, try and save this for another blog, your own personal blog.

There is also another good reason for this if you are interested in running advertising on your blog. Google will not accept any personal sites into AdSense, and no-one will ever buy a sponsorship on a section of your site, if they feel the theme is not consistent. Add personality to your blog, but remain consistent to your theme. Don't be afraid to have the odd humorous post, but make it topical.

Tell your Audience who Refers to You

2004-01-11T15:27:00.000Z

I just found this great piece of javascript that allows you to display on your blog all the websites that have referred traffic to your blog in the last 24 hrs. Its called the referrer system.

Why is having a list of referrers on your blog useful?

This is handy to have as it will provide links to other sites for your readers to go to and read similar content to your blog. It also means that you are providing reciprocal links back to those who have mentioned your blog in their website without any extra effort. This all helps to boost your link popularity and provide more reasons for surfers to visit your site. No surfer likes to visit sites that do not provide them a good launch platform for browsing. No surfer wants to get stranded on an island. If readers feel your blog is providing a good launch into browsing the web in their particular area of interest, then many will come to your site for the links as well as your great content. It doesn't matter if users come to your site for a reason other than the content, but if you write great content with great headlines, then visitors cannot ignore it.

Finding more Information about Your Competitors

2004-01-10T15:56:00.000Z

In my previous post, "Who is referring to you?", I recommended looking at the log files of similar or competitor's blogs as a good way to find new blogs or sites to exchange links with. If these sites are sending traffic to similar blogs as your own then they will send traffic to your site as well. Not everyone publishes their log files, however there is another way to find out who links to these blogs:

Do a search on Technorati or Truth Laid Bear to find out which blogs are linking to the chosen blog. These are by no means definitive lists as they only list blogs the site is aware of. The Truth Laid Bear site is also quite amusing, as it gives you a score in the ecosystem of blogging. Here's my score:

You can also use Google to do this, type the URL into the search box and click search. Google will then give you some options to choose from - click on "Find web pages that link to xxxxx " and it will list all sites linking to the blog that have a Page Rank of at least 4.

Format of a small business advertising campaign: Part 1 - Brand Awareness

2004-01-10T13:28:00.000Z

If you wish to further your blog promotion strategy and look into advertising or other means to increase awareness of your blog, here are some good tips on increasing brand awareness from Startup Skills:

After optimizing your website, product, and other points of contact with your customers, you must engage in a campaign designed to build brand awareness. This campaign will favor reach over frequency and is designed to get your name “out there”. During this stage, focus on building the association between your company name and the service you provide. Don’t make the common mistake of emphasizing competitive comparisons or putting detailed information about your offerings in ad copy. Until the market knows who you are, a competitive comparison is neither memorable nor credible.

Modest amounts of advertising will have a huge impact on brand awareness for the startup. Brand awareness has been known to increase over 20% after consumers are exposed to a single online ad. That’s without click-through – online advertising is effective at building brand awareness even if people aren’t actively visiting your site. This is why your initial efforts should focus on reach – you’ll get a much bigger bang for your buck because you aren’t spending money showing multiple ads to the same group of people.

Google AdWords is a perfect medium for this type of campaign. By putting in a low-bid among many different keywords, you can get your ad shown on a variety of search result pages without having to pay for click-through. Tip: aim for an average placement of 4 or less to ensure that users with 800x600 screen resolution will see your ad when they search on Google. However, keep in mind that if your CTR rate doesn’t exceed .5%, Google will eventually disable your campaign.

Pursuing this campaign over a period of 6-12 weeks should result in small to moderate increases in website traffic and perhaps modest sales increases. Although you probably won’t realize a positive ROI from this effort, it is important not to skip this step or try to shortcut it by combining it with a top-of-mind campaign. Pursuing advertising in a phased manner is critical to gaining meaningful, long-term exposure for your startup.

Techniques for building brand awareness

1. AdWords and Overture advertising
2. Develop incoming links
3. Blogging
4. Usenet posts
5. Newsletter advertising
6. Banner Ads

How to measure brand awareness

The success or failure of a brand awareness campaign is measured using two types of metrics: behavioral and branding. Behavioral metrics include click-through rate and sales conversion rates. Branding metrics include the following:

1. Advertising impressions (the number of times your ad was shown)
2. Number of incoming links to your site (Google provides this information)
3. Google ranking (should increase with #2)
4. Unique visitors to your site
5. Web Surveys

It is important to distinguish between these two types of metrics. A successful brand awareness campaign may or may not result in behavioral improvements (ie: website traffic or sales). This type of campaign is rather intended to establish familiarity within the target market and form the foundation for a healthy long-term brand.

Web Surveys

The most accurate way to measure brand awareness is through the use of surveying techniques. These techniques specialized knowledge and can be expensive so one has to decide on a case-by-case basis if their use is warranted.

Brand awareness is typically measured using an experimental and control group. The experimental group is exposed to an ad for the brand and then both groups are surveyed to determine if they recall seeing the ad, what the company does, and so forth. Statistical tests are then run on the results to determine how significant the results are and conclusions are drawn from the study.

Another technique is to randomly survey a single group of consumers before the campaign, and another random group after. The first technique more accurately gauges the effect of a particular advertisement on the target audience, while the second technique takes into account “real world” variables, such as unintended multiple exposures to prospects, impact of the website, the effect of incoming links, and so forth. Which one to use? If you are trying to determine which of several ads to run, the first method should be used. If you are simply trying to gauge brand awareness over time, use the second.

What technique you use or combination of metrics you choose to monitor, after you see some substantial improvements you should move on to a top-of-mind awareness campaign.

Building Brand Awareness links

Marketing Ideas for Entrepreneurs: Promotional Channels

An overview of online branding from Dynamic Logic

This is a guest post by Richard Stokes from Startupskills.com. For more on creating succesfull advertising campaigns for your small business, and to read parts 2+3 of this series check out this great blog.

Email is a great tool for Viral Marketing your Blog

2004-01-09T15:14:00.000Z

This is so simple it's often overlooked by a lot of people, so simple I almost forgot to add this as a promotional tip for your blog.

You have an email account, you send lots of emails - why not add a link to your blog in your email signature? That way you are getting your URL in front of lots of extra eyeballs without any extra effort.

Who is referring to you?

2004-01-09T11:00:00.000Z

You may already be checking your log statistics for the number of hits you get to your blog. Have you ever had a look at the referrers to your site? Most Site statistics programs give you a listing of the sites that users came to your blog from.
Have a look at these sites, sometimes the sites may be singing your praises, you may find sites that would be useful to link back to.
You can also learn a lot about what users are looking for when they discover your site - perhaps the topic is underrepresented on your blog.
Also check what keywords are being used when the referral comes from a search engine - clicking on the link will show you were you are listed in the rankings for that keyword. If someone has came to your site via that keyword even though your blog is way down the rankings, then that indicates you could get an awful lot more traffic if you move higher up the rankings for that keyword - try and mention this keyword or topic more often in posts.

Another useful exercise is to check the site statistics of similar blogs to your own, either ones that you discover by browsing, those that link to you or those you link to. More often than not, blogs use free statistics programs, such as extreme tracking or onestat.com, and these will often have buttons on the blog (I have both at the bottom of this page) that you can click on to see their statistics. Click on these and look at their referrers - you will find many new blogs to create link exchanges with, new directories to submit to, or new forums to post to. If these sites are sending traffic to similar blogs as your own then they will send traffic to your site as well. This is a great way to find new sites and blogs to exchange links with.

Creating link exchanges is a great way to increase the reach of your site, and also introduces you to new friends or potential business partners. Don't just leave it at that once you create a link exchange, visit the sites you link to regularly and participate in discussion on their site if possible, send them articles to post on their site if they are interested in guest blogging. Keep in touch with them and build a large network of fellow bloggers or site-owners. This is the number one rule in blog promotion in my opinion.

Blogging Vocabulary

2004-01-08T19:45:00.000Z

Just started out blogging, and you go to other blogs only to discover they are speaking a new language?

Have no fear, the blog glossary is here.

Why Companies should Encourage Employees to blog, not fire them

2004-01-08T17:57:00.000Z

Everyone has heard the stories of employees being fired for their blogs. However some companies have a more tolerant attitude. What is really good to hear is that Macromedia actually encourages employees to blog so they can answer questions from customers. In fact it is a core part of Macromedia's marketing plan.

''We needed a mechanism to communicate incredibly quickly,'' said Tom Hale, Macromedia's senior vice president of business strategy. ''We hit upon the blog strategy as a mechanism to do that....People really liked hearing directly from Macromedia experts, and getting really fast response,''. Currently there are at least 16 blogs run by employees at Macromedia assisting customers with their questions.

This is an excellent practice by a company that doesn't need the extra exposure that blogs can offer. Instead it is using blogs to make the company more approachable. Something that larger corporations are often criticized for not being. This is probably why Microsoft is so tolerant towards employee blogs, including John Porcaro, a group manager for Microsoft's Home and Entertainment Division who makes no secret of his Microsoft employment.

Microsoft jumps on the Blogging Bandwagon

2004-01-08T14:46:00.000Z

It's official: Microsoft announced on Wednesday the new MSN Service, MSN Premium, will have a blogging feature. Will this help to make blogging more mainstream? Yes, but it will only reinforce the view that blogging is for people to keep an online diary, not as a business tool.

Why Blogs Perform Better than Regular Websites in Google Rankings

2004-01-08T10:29:00.000Z

Blogs perform better in search rankings than commercial websites. Why is this so? Blogs have stayed true to the early pages on the web. They are text based and link to others sites.

Commercial sites often contain no external links due to short-sightedness by the people paying the bills, and as a result other sites do not link to them. Commercial sites often contain lots of graphics, or have flash intros. Search engines cannot index these - they can't search a graphic or a flash movie for keywords. This means these sites have become islands - and the owners of these sites hope that users get stranded on these islands, once they have found their way their by clicking on an ad, or from seeing the URL on a package. There are many isolated islands like this on the web - think about it, how many times have you been surfing and found yourself on a site and the only way you have browsed away is to type in a new URL or click the "back" button?
Is this what the web is about? The word "web" conjures up an image of interconnection. Blogs are not afraid to connect to each other which is what makes them so interesting. Google values this interconnection and ranks sites with high link popularity higher than others.

This is why a blog can help your business.

You may see no value in having links to other sites on your main commercial website. However if you have a complimentary blog you should link to other sites. You should aim to make your blog the expert of your field. This will make your blog popular and people will link to your site. It is very difficult to get sites to link to your main commercial site unless they are advocates of your product, conversely it is much easier to make people advocates of your blog. Once your blog gains high link popularity and thus high page rank, people searching the web for your product will find you more easily either via your blog or because the resultant lift in page rank for your blog will also lift your main website. Often users will find your site instead of a competitor - wouldn't that be great?
The Oklahoma Wine News blog is a good example of this practice. The blog is about the Oklahoma wine industry as a whole, but is a complimentary blog to the Nuyaka Creek Winery website. When one searches for Oklahoma Wine on Google, the blog is ranked number 1 above 412,000 relevant sites and above their local competitors.

So remember, don't be afraid to link to other sites in your blog, even competitors - your business will gain by doing so. Blog readers value this interconnection, and this is what they want to see. If I wanted to read isolated pockets of information, then I could go to the public library and save all those ISP bills. That said, don't just link for the sake of linking - you need original content as well as links. If you just point to other sites and say "look at this, isn't this cool?" in every post then what is the value of your site?

Stemming - what is that all about then?

2004-01-07T21:01:00.000Z

Wayne Hurlbert has written an interesting article on the recent changes to Google's algorithms. Apparently they are now using a feature called stemming to organize search results. What is stemming? Stemming is the practice of searching for other forms of a word or it's synonyms. This means that Google no longer searches for only web pages containing the words you searched on.

In the past, many website owners were able to trick Google into making their sites look the most relevant by planting keywords in their site strategically. As Wayne quite rightly remarks, this caused a big problem: "Website copywriting became bland and keyword laden, as the search word was targeted (some say saturated). The result spewed out was copy that was not pleasant to read."

This change means business bloggers no longer need to worry about adding keywords to your posts and making the text look clumsy. Surfers will find our site because they are getting results based on the topic they are looking for, not just sites with their keywords. Stay true to your chosen theme and write often and your blog will benefit from this change. For details, read the original post on Blog Business World

Webrings can help new Users find your Blog and Increase Link Popularity

2004-01-07T10:58:00.000Z

As mentioned in a previous post, one can use text ad networks to get links on other sites, to get more traffic to your blog. Webrings can also be used in a similar manner. Webrings have been around for a long time on the web, and are a means by which a group of similar websites can put themselves together as a group and provide links to each other's sites.
Look to the right of this page, underneath the archive links, you will see a webring link for Blogphiles. You will notice there are no details about the sites this links to in the ring, merely "next site" or "previous site" in the ring. However one can be assured that these sites will be of a similar nature to the site one is reading. There is also a link to see a list of all the sites in the webring - this will take you to a directory of the sites in the ring. This is interesting as it also gives your blog a new directory to be found in, which of course means links to your site that search engines can find as well as surfers. Also, your blog will be linked to by other blogs in the webring, and that will be clicked on by new users or search engine spiders too.

There are many webrings available, and a growing number of webrings devoted to blogs. Check out the list of blog webrings at ODP, or look at sites that are similar in content to your blog and blogs you are already linking to. Blog readers like to browse the web via links for other blogs, so joining a webring gives them more opportunity and gives you more opportunity to be found. The secret is in finding a webring that is relevant for your blog - if there are none, you can use some of the generic blog rings, such as Blogphiles.

Can you Really Make Money from Blogging?

2004-01-06T10:48:00.000Z

It's been real flattering to discover that this blog has been mentioned on several other blogs and forums, however the surrounding comments have contained some skepticism on whether one can really make money from blogging.

Can you make money from Blogging?
NO.

Can you make money from creating a great website that offers content or news appealing to a niche audience?
YES.

Does Blogging make it easier to build and promote such a website?
YES YES YES.

For the remaining skeptics, here are some sites that are making substantial money from advertising on their blogs: paidcontent, pvrblog (as mentioned in my previous post) and IWantMedia.
There are several others making money by using their Blog as a launch-pad for selling their books or publications: Marketing Wonk, blogroots, MarketingProfs.com, winningbackamerica.com, michaelmoore.com, Mark Stevens and Seth Godin to name but a few.
What do all these blogs have in common? Good quality and regularly updated content that stays true to a particular theme. Yes, these blogs were planned to be of a certain type, not just a dumping ground for ones thoughts. Don't get me wrong I have nothing against weblogs of a personal nature, I am just pointing out that these blogs are not money-making and there is no simple method of just starting a blog, putting ads on the site and getting rich overnight. Creating a good commercial blog is all about planning and finding a community to plug into that is appealing to advertisers or would be willing to buy your products. In the long term you need to build sustainable revenue from advertising, and that comes from long-term advertising agreements or sponsorships - none of which are possible unless the partner is uncertain about what content will appear adjacent to their advertising messages.

There is however another kind of blog that can be used for commercial gain, albeit indirectly, and this is what I term the complimentary blog - a blog that exists as part of a larger site. These are blogs that help to promote or provide freshness for an existing commercial site, which will result in attracting new users or increasing traffic who are either drawn by an interest in the blog's content or are able to find the blog easily through the search engines. Examples of these are: Dan Gillmor, The NBA's Blog Squad, Gary Stein and Guardian Unlimited.
Some complimentary blogs do not have an associated website, and are complimentary instead to one's PR efforts. Politicians and writers fall into this category and have a lot to gain from blogging. Both types of people have to invest large amounts of time and money to garner support or interest in their work. Blogging enables them to get their message out and their name known without going further than the desk in their home. Good examples of these are: rogerlsimon.com, white screen of despair, Tom Watson, Clive Soley, Howard Dean and Wesley Clark.

Can you make money from blogging?
In some cases, yes.

Can blogging help your marketing/PR plan?
ABSOLUTELY!

Blogging for AdSense

2004-01-05T10:05:00.000Z

My last post covered the issue of quality content. Often you can have quality content and strong traffic but hardly make a dime from Google's AdSense program, yet other sites with less traffic can make more. Why is this so? Pricing for advertising on Google uses a bidding system - if you pay a higher CPC than the rest of the advertisers, your ad is seen more often and placed higher in the priority queue (priority is also based on click performance). Therefore the most sought after or most highly valued keywords often yield Google a higher price for their ads, this higher price is passed on to website owners that have AdSense ads on their pages.

This means that if you are intending on creating a Blog that will make money through AdSense, you need to think carefully about the content of your site. Unfortunately this site is't going to make much money fro AdSense as keywords relating to blogs are not very valuable. PVRblog is a great example of a blog using AdSense successfully. The topic of the blog is DVR technology (think TiVo) which is popular, keywords relating to DVR technology and TiVo specifically are sought after keywords for advertisers on Google. This combination of good traffic and valuable keywords is yielding great rewards for the owner, Matt Haughy.

He has written a few tips on how to make a succeful AdSense site, which I have republished here:

1. Pick a topic

Blogs are about anything and everything and it isn't every day that you find a good blog focused on a topic. In order to have any remote chance of success gaining an interested audience and getting good on-topic ads showing up, pick a
narrow topic you are passionate about and run with it. I would guess that I do just as good or better than Gizmodo on textads (Gizmodo certainly covers the same area of PVRblog, just not as in-depth) even though I probably have 1/10th the traffic because my site is more tightly focused.

If there's anything in this list that requires a drastic change on the part of website authors, this is it. Focused blogging isn't that popular but I'm convinced it's the only way to have a chance to carve out a niche on the web. If you want to proclaim yourself as an expert on a topic to both an audience and search engines so that people will know you're the one site to go to for information, you'll have to focus. Focus and be as specific as you can.

2. Consider your topic as it relates to the web

If what you are aiming for is ad revenue, it helps if your topic is something you can buy products related to it. It also helps if those products can be bought online and people are comfortable with it. One of my favorite topic sites (arguably slightly blog-like) is Kicksology. Professor K knows everything and anything about basketball shoes and about once a week I drop into the site to see what's new in cutting edge shoe design. Often when I see a rave review on a cool looking shoe, I want to know how much it costs and if I can buy them. It's an impulse buying thing, but if you notice Kicksology recently added Google's ads to the site, but they're not super-focused. Ideally, if I was reading about a new shoe, I'd want ads offering the same shoe for purchase right now. I've checked out a few dozen of the reviews, but the new air jordan review is the only one that carries with it targetted ads. Generally speaking, Kicksology is about something not normally ordered or sold online and the ads are often a poor fit for the content (no one's fault really, people just don't buy that many shoes online).

TiVos are very close to the web. People buy them online, they look up tips and hacks for them, and resellers have tons of TiVos to move. I didn't really think about it when I started the site, but thanks to the mass availability and customers looking for deals on them, the web's a natural place to shop for a new TiVo.

If you're really interested in knowing how well a topic might work out, try going through the process of placing a Google Adwords ad. During the process they'll tell you how much a keyword will cost you, and you can use that to determine if writing a blog about goldfish is going to be more lucrative than the one you could be writing about golden retrievers.

3. Be passionate and write your ass off

Don't start a blog just to turn a buck, because it's going to be clear to your audience that you don't really care about the topic if you don't offer much beyond press releases from companies. If you want to have a site that ranks highly at Google, write how-to article after how-to article and offer content no one could find anywhere else. I love this guide to ranking higher in google because it doesn't focus exclusively on HTML tricks or stoop to tips on gaming the system, it simply says: write the most useful website on earth and everyone will link to you, which will make you #1.

I started PVRblog because I've been following the space for the past three years and I have dozens of in-depth tutorials I've written and want to write about the subject. I'm enthusiastic about the topic and I look forward to spending a few downtime hours writing articles, conducting interviews, or reviewing books and hardware for the site.

4. Designing for Google and your audience

Don't underestimate the power of Google and google-ability of your site. About half of all the traffic to PVRblog is from a Google search. If people are looking for information on how to upgrade a tivo, they might find my articles about it, and alongside every article are four links to upgrade kits at various prices. I wouldn't be surprised if the click-thrus are crazy high on those links, for those users. I do the same thing myself, often looking up reviews on cellphones and following ad links to help find the best prices I can.

On the technical side of things, having an accessible, valid XHTML site, with good semantics, good page titles, and good filenames helps Google index your site. Typepad does all these things extremely well right out of the box. After I launched PVRblog, Google indexed the entire site within hours and reindexes it often. The site shows up in the top ten for many common TiVo hacking or TiVo feature searches. Searchers are often looking for info to help a purchase, and are likely to click an ad, so it's worth thinking about them.

Nick Denton recently wrote about the design of a weblog may change based on Adsense, and I'd say he's got a lot of good points, but be careful that you don't go too far, forcing people to make extra clicks just so you can stream more ads at them. Your audience will pick up on this eventually and bail.

What not to do

Of course now that I've given you a few tips, it's important to reiterate what you shouldn't do. Don't just slap ads on your blog and expect to get rich the next day. If every blog about anything on earth is going to carry adsense boxes, their utility is going to go down and people won't be likely to click on them. Don't be disappointed if you're not pulling down big bucks on your topic-focused, well-googled site. It takes time to build an audience and gain links from people that find your content useful. If you follow these guidelines, it's quite possible you'll be able to pay for your own hosting. Eventually, you might make more.

Text republished from a.whollottanothing.org in accordance with the Creative Commons attribution noncommercial sharealike license

Content is King - Quality Content is the King of Kings

2004-01-05T07:16:00.000Z

A lot of blogs are self-indulgent, and are really just online diaries. Business bloggers are different - business bloggers need good content, that is regularly updated. You can do all the blog promotion work you can, but what you really need is readers to return or refer you to others. Better yet you is when other bloggers mention your own blog in one of their posts. When a respected blogger mentions your blog that is recognition that you are producing good quality content and is very positive PR. You need to carry on producing great content and do it on a regular basis. Don't worry if you have a writer's block, just blog about something interesting you have seen in another blog or website that is relevant to yours. Blogging regularly also gets your site indexed more frequently by Google, if you have a lull in updating then Google may index your blog less frequently and it can take some time to get it back to the same frequency.

Having said that, the self-titled dullest blog in the world is one of the picks of the year by Yahoo. Quality is not just what you perceive to be quality, its what your readers perceive to be quality, or more importantly what an existing community on the web perceives to be quality. The dullest blog in the world tapped into a community that appreciates quirky and spoof humour.
Once you have established a dialog with your readership's community and begin to understand what interests them then you will know what quality content means to your readers.

Establishing Dialog With and Amongst your Blog Readership

2004-01-04T15:49:00.000Z

One of the great things about having a forum or bulletin board as part of a website is that it provides extra content for readers and a chance for the audience to interact with each other and sometimes the website author.

Blogs can also achieve this level of interaction - simply by setting up a commenting system. Some blog platforms such as Movable Type have this feature, but if you are using a platform that doesn't then there are third party providers. This blog uses a free Blogger commenting system, and you can see how it works by clicking on the comments link below. The disadvantage of using a third party commenting tool is that the pages the comments are published to are not part of your site, and someone searching the web may not get to your site via search results relating to the comments. If your comments are on the same site as your blog, then this is additional text for the search engines to index.

Once you have a comments feature enabled on your blog, follow these two simple rules to ensure your blog gets the most benefit:

1) Write thought provoking posts that encourage readers to challenge or add further comments. In such posts, invite your readers to leave a comment at the end.

2) Regularly check all comments left on your blog; this gives you an idea of how your blog audience thinks, what they like to read about, and often gives you an opportunity to answer questions they may have. Secondly, check to make sure your comments feature is not being used by spammers, who are just posting to get a link back to their own site from your blog and delete if you can.

If you follow these two rules, then you will ensure that a healthy dialog is established between and with your readers.

Getting the free RSS feed Generators to Work with Blogger

2004-01-03T10:37:00.000Z

I have had several bloggers ask me how I got the RSS generators to work with Blogger, as they have had problems. I had problems when I first started, the following workaround should work for you:

If you are using certain templates supplied by blogger.com (including the one this blog is based on) you may behaving problems getting the RSS feed to include your titles. This is because the the permalink anchor (the code that allows you to make a URL for each post) for your posts is placed after the title. The permalink anchor is what the RSS generator considers to be the start of the post.

You need to change it to go before the title in your template.

Look for the <BlogItemTitle> tag in your template. The code that reads:

<a name="<$BlogItemNumber$>"> </a>

needs to come after this tag or at least before the <$BlogItemTitle$> tag. This tag tells the RSS feed generator that this is the start of a new post and creates each feed item from this point. Previously I had the following code from the original template:

<BlogItemTitle><h2><$BlogItemTitle$><br></h2><a name="<$BlogItemNumber$>"> </a></BlogItemTitle>

To fix the problem I changed the code to look like this:

<BlogItemTitle><a name="<$BlogItemNumber$>"> </a><h2><$BlogItemTitle$><br></h2></BlogItemTitle>

Note that my other blog, Noo Meeja Ads didn't have this problem and worked immediately with the RSS generators, and this one uses one of the blogger supplied templates. Some of the templates out there have the permalink anchor in the right place - don't bother with my workaround unless your RSS feed is missing the titles.

More RSS Feed Creators

2004-01-03T10:13:00.000Z

In my posts about creating RSS feeds for your blog readers, I recommended Blogstreet, however I have started using Blogmatrix as the creator of my feeds. Each of these two has their own merits, but I find Blogmatrix preferable as it doesn't need to be manually updated, although it doesn't display as much detail as the Blogstreet feed. There is also a utility to create RSS feeds on Feedster.com - I haven't tried this one myself so I can't comment further.

Guest Blogging on other Blogs

2004-01-01T21:53:00.000Z

Having links on other blogs is good for your link popularity, and helps improve your ranking on Google, but does it bring traffic to your site? Sometimes, yes, but wouldn't it be better to have a mention in a post on someone else's blog? It is flattering when someone mentions your blog in a post, however this is out of your control. Ensuring you have good content will help this, but there is another way to achieve this: guest blogging. You already have a list of people who exchanged links with you, why not ask them if you can have one of your posts on their site? At the end of the post you can have a link back to your site so if their readers like what you write they can see more. This helps you to reach into the audience of their blogs more deeply than just being in a list of links in their sidebar. Choose carefully who you ask to guest blog - make sure you have a post that is relevant to their site. Send the entire post to them and let them decide whether or not they will publish it. Be prepared to accept guest posts from others yourself and invite the people you contact to do so. You will be surprised how many will say yes. I have had several blogs publish my posts, and in return I have published theirs on my Noo Meeja blog. Some blogs may even give you an account to blog directly to their site, so you can add posts regularly. Try also finding candidates for guest blogging in one of the several blogging forums - Blogger Talk is a good place to start and this topic is often discussed. Forums are also great places to swap links with other blogs. When using forums don't forget to create a signature with links back to your blog(s) - this is an easy way to build up links back to your site for search engines, and other forum users.

So far I haven't had any guest blogs on this site, but I am open to suggestions - send me a mail if you are interested.

RSS Can Help You to Reach New Users

2003-12-31T12:08:00.000Z

Continuing the RSS theme, here is one more use for RSS that can benefit your blog. One of the best ways to increase link popularity and reach as many surfers as possible, is to register your blog on as many directories as possible. There are some search engines and directories that only accept RSS feeds. There are also sites that aggregate RSS feeds to create a News or Buzz site. Once your RSS feed is set up, you can submit the URL to these sites to help increase visibility amongst surfers. Unless the URL for your RSS feed contains your blog domain name (if you used blogstreet or another site to create your RSS feed, then it won't include this), it won't help your page rank in Google, but it puts your RSS feed in front of more eyeballs and thus help boost traffic. Here are some RSS search engines and aggregated sites you can submit to:

Feedster
Blogdigger
Rootblog
Bloogz
Syndic8
All Headline News
RDF Ticker
Fastbuzz

Newsletters vs RSS

2003-12-30T11:13:00.000Z

I have advocated RSS in my last posts, however newsletters are still worth looking into. Not everyone has an RSS reader or even knows what this is. Until mainstream applications like MS Outlook support RSS, it will still be smaller than email. Newsletters still have their uses, even though you run the risk of being treated as spam or ignored. You could set up a periodical email with links to your key posts, or much more effectively, you could create an email discussion list to generate debates around the topic of your blog - this can provide you with items to mention in your main blog as well. The easiest way to set up a newsletter or discussion list is to create a group in Yahoo! This will cost you nothing and you don't have to maintain subscriptions yourself. Sending a mail to the list is simple, just send it to the group's email address and its done - hey presto you have a newsletter or discussion forum!
Once the mailing list gets bigger and bigger you should look at options to manage your own list, which you can then use to create content on your site by publishing the archives.

More on RSS - the flipside of the coin

2003-12-30T09:55:00.000Z

RSS can be used in another way that helps your blog. RSS Feeds can be used to automatically add content to your site. If you have a blog or news site that you feel is relevant to your own blog, then you can have thier headlines added to your blog. This can also be used to have other bloggers post to your blog if you have a multi-user blog and users have their own blog as well - it saves them time by not having to cut and paste their posts from their own blog. You can use the RSS Panel feature on Blogstreet to create an RSS generated section on your page.

RSS - How it can Help your Blog

2003-12-30T07:56:00.000Z

RSS feeds can be beneficial to your blog. What is RSS? RSS stands for Really Simple Syndication and is a method pioneered by Netscape.com to deliver news headlines to it's portal. If a site has an RSS feed, any user with an RSS Reader can subscribe to that feed. The feed then delivers headlines and short excerpts of each article posted on that website with a direct link to the article to read more. Many news sites offer RSS feeds. News sites have found this useful as there is no schedule to follow - you report on news as it happens. Thus users do not need to browse the site periodically for new stories, instead they are alerted to them as they are published. Because the user is using a special tool to read the updates, then it is not clogging up their mailbox or distracting them from other tasks - the user is in the mindset of wanting to read new posts or articles. Apply this to Blogs which are often updated on an ad-hoc basis, it prevents users from visiting your blog several times only to discover there are no new posts - chances are that they won't return to your site, and you have lost a user. Even the most dilligent of bloggers that post on a daily basis will have some kind of hiatus - illness, vacation, birth of a new child, etc. Thus RSS Feeds are a great benefit to bloggers. If you want to see how RSS works, try installing this free RSS reader and subscribe to Yahoo's RSS Feed for its news channel. If you want to subscribe to other sites, look out for small buttons labeled "xml" or "rss" - it's a good idea to use a similar design on your own blog.

If your next question is "sounds great - how do I create an RSS feed for my blog?", then read on:
Chek if your blog service offers RSS feeds, if so, then they should have a guide to explain how to create one. Once it is set up, it is automatically populated each time you create a new post. Unfortunately some blog platforms do not offer RSS feeds, including the platform this blog is hosted on, blogger. Don't worry if this is the case for you - Blogstreet offers a service that generates the code for an RSS feed - however you need to manually update this feed yourself each time you publish a new post.
If this is too much work for you, there are services that send an email each time you post to subscribers, unfortunately these do not give the subscriber any info about your posts. A couple to check out are: Blogarithm and Botablog. These do not require any setting up on the blogger's end and users are free to use any email update service for any blog, however you may want to put a link to such a service on your blog. I think RSS is more effective than email updates as it wont get lost in a sea of other messages, and provides a taste of the content so users only visit if they are really interested.

Weblog vs Newsletter

2003-12-29T11:25:00.000Z

The traditional method of providing fresh content and building relationships with users of one's website was newsletters. Why choose a blog over a newsletter? Ripples blog offers some good reasons for using a blog over newsletters. The conclusion is that newsletters are "push" technology and web-logs are "pull". He believes that weblogs are essentially less intrusive and can offer some mini-immortality for articles as users can read them when they want. Newsletters will only live as long as they stay in the recipient's mailbox. Think about - how many times have you deleted newsletters simply because you don't have the time to read them due to having too much other personal email? Your chance to read that story is gone, but with a weblog you can discover it any time. If readers want to have your articles posted to them, you can provide this using RSS feeds - these will not be construed as spam. My next post will cover the topic of RSS feeds on weblogs.

Make a Blog for your Affiliate Site

2003-12-29T10:57:00.000Z

Following on from the last topic of adding affiliate links to your blog, owners of affiliate sites (sites primarily promoting affiliate partnerships with select companies) can get significant help from creating a complimentary web-log. There are thousands of shopping sites, and just as many affiliate sites, so getting noticed amongst the crowd can be very hard. However, if you set up a blog which you can use to mention the products you are pushing for affiliate partners, you can find your search results dramatically improving on Google and other search engines. Good use of keywords can get your site more highly ranked for products you are promoting, and search engines like site that are regularly updated. Adding fresh content can bring users back to your site and it doesn't require much work. Due to the interlinked nature of blogs, your page rank will increase and thus improve your search ranking on Google. Following the same steps as below, building reciprocal links will help improve your Page Rank - the fact that your blog is linked to your main affiliate site will have a knoc-on effect tand improve rankings for these pages. So, if you have an affiliate site and are disappointed with your traffic, give it a go - it won't cost much and wont take up much time.

Make money from your Blog pt2 - Affiliate Links

2003-12-27T18:45:00.000Z

Apart from random advertising, there is another way to make money from your blog using partners: affiliate links. The Ad Networks described in my last post will normally pay for clicks - when a user clicks on the banner you get a few cents. With affiliate links you are paid by your partner when the user makes a purchase. This may sound like a worse idea than regular ads, but you can find some very relevant affiliate links, with advertising you cannot control the content of the ad or product supplied. For example, almost every blog will have some books covering similar subject matter. Amazon will pay you a percentage of what the user purchases when transferred from your blog - you can just put their logo on your site for users to click on but you can also put a direct link to books specific to your subject matter. Similarly you could put links to specific CDs, DVDs, Videos or anything else on their site. If your site mentions any media, then you can put hyperlinks in your posts to their product pages on Amazon too. A good example is this post here on the Booklinker blog.
I have used Amazon as an example, but they are not the only ones, here are some others you can also use, including Amazon:

Amazon Associates Program
Ebay Affiliate Program - offers payments for new registrations and bids
BOL Partnership Programme - note that BOL has no US site.
Barnes & Noble.com Affiliate Network
Buy.com affiliate Connection - US site only
Best Buy affiliate Program - US site only
BlackStar - UK site only
Quelle - Germany site only

Apart from those mentioned as being based in just one market, there may also be programs for your country too, so it's worth checking out the local site. The list above is just a starter and these are retailers of a wide range of media and goods. There are many specific affiliate programs, even one that pays commissions when you refer users to a service that helps retrieve their FBI files! Simply search on Google for affiliate programs and you will find many directories pointing you to more specialized programs.

Even Santa Claus has a Blog Now

2003-12-22T22:02:00.000Z

This will be my last post before Xmas; so merry Christmas to all, and if you need a blog fix why not see what Santa is up to.

Make money from your Blog

2003-12-21T18:46:00.000Z

If you have been following the steps in my previous posts on boosting link popularity and are now satisfied with your page rank (6/10 is a good target) and traffic, you can start trying to make money form your site. Please don't expect to make fortunes, but it could supply enough to pay for your phone bills. There are two ways to make money from your site, and both involve nothing more than referring your users to someone else's site.

Firstly, you can have advertising on your site. I suggest not using one of the banner exchanges as these will take up a lot of real estate on your page and will add up to 20Kb extra filesize to your pages making it slower to load. Instead use only suppliers of text based advertising. Of these there are two types: contextual and standard. The Contextual advertising networks will parse your page for keywords and deliver ads that are relevant to the content of your page (an example is at the top of this page) - there are two main suppliers of this service: Google AdSense and Overture ContentMatch. Both of these are very selective about which sites can be included in their network, so you may not be approved to enter their program. If you are using the free version of blogger, then you will not be able to enter Google's program as they already run these ads on your site, but you don't make any money from this. Users of Blogger can pay to have these ads removed.
If your site isn't up to scratch for Google or Overture, all is not lost you can sign up to one of the many standard advertising networks, although these ads will not be so finely targeted. You can also sign up to other Contextual Ad Networks, but most of these will not pay you money instead they just give you credits to buy advertising for your own site on the network. There is a new network targeted to bloggers which you may like to check out but as it is just starting out I cannot say how successful it may be. The service is called skoobie.com and this will pay you you real $$$.
Standard Advertising - there are many networks to sign up to here, but most will either only work with larger portals or not pay you money. These are mostly banner networks and as I already mentioned will only be a hindrance to your site. I do not suggest you pursue entry to one of these networks. Instead look for ad networks that use only text ads. Again these are largely represented by networks that do not pay you money, however by and large you can advertise on these sites regardless of the performance of the ads on your site - these are good for driving traffic to your site so are worth looking at to acheive that goal. Make sure the networks you sign up to have an approval process as you may end up with nothing but links to porn sites on your blog. Two unpaid networks I recommend are: Site Mojo and Blogsnob. Of those that pay you $$$ I do not know which ones to recommend, its best to look around and try a few - admatix.com supplies a service and would be a good starting point, as well as Blogads which caters specifically for blog owners.

The second method of driving revenue from your site is using Affiliate links. My next post will cover this topic.

Using the power of blogs to get close to customers

2003-12-08T11:13:00.000Z

Here is a good article from newmediazero on the business benefits of using a blog. In particular it highlights the way a blog can help enrich customer relationships.

Increase Link Popularity

2003-11-03T17:20:00.000Z

If you have read through my previous posts you will have realized now that links are the key to building traffic and improving search engine rankings. You may have already made many links on forums or directories back to your site, but how do you get people to link to you? You could always email the authors of blogs or sites that are relevant to you, mostly these people will be glad to add a link to your blog as long as you link to theirs too. Keep doing this and stay in contact with the most relevant bloggers, and you may even be able to do guest posts in each other's blogs. Some Blogs are multi-author blogs that you can sign up to and start writing your own posts. Blog Search Engine offers a blog like this. Please be sure to keep your posts on-topic or your posts will likely be deleted. Google also penalizes sites that just put self promotional text in other sites' comments sections or forums, so be very careful not to "spam" other blogs.

Another way to get people to link to your blog or exchange posts is to meet other like-minded bloggers in a forum. Bloggertalk is a great example.

The two most important rules to blogging: Keep writing regular posts; keep in touch with fellow bloggers. Simple really and its not much work at all.

Traffic Counters

2003-10-28T22:56:00.000Z

Now that your blog is on the search engines and directories, you will no doubt want to see how much traffic your blog is getting and where from. The two free counters I recommend (and personally use for my blogs) are the free service at onestat.com (Onestat basic) and extreme tracking. The reason I recommend both and use both simultaneously is that neither give me all I need. onestat.com's stats service provides better accuracy in the number of hits my blogs receive, but does not report on keywords used in search engines that result in a referral to my site. Extreme Tracking does the vice versa of this, and so is extremely useful for tracking keywords on my blogs. In fact once you start analyzing the keywords used to find your site you may find better keywords to use when doing Search Engine optimization work on your blog.

Make your Blog famous

2003-10-23T09:53:00.000+01:00

The last post detailed how to get your blog noticed and indexed by the search engines. Unless you have a very niche blog you may find that your blog is nowhere near the top of the rankings. In order to improve this one needs to understand what increases ranking.
Firstly, the search engines will scan your blog for your keywords, so you need to ensure that you write for the search engines, using your chosen keywords as much as possible in the text of your posts.
The other deciding factor is popularity - search engines will often rank pages higher according to how many sites are linking to them. As part of registering on the blog directories you have made a start on your popularity. However these are often generic sites, you need links relevant to your own content. There are a number of easy ways to do this:

1. Run queries on Google with your chosen keywords. The most highly ranked sites will be the most relevant for you. Send an email to the site owner asking if they can add a link to your site. The worst they can do is say no, but often they agree if you link back to them as well. Some of these sites may have comments sections - add comments to the site with links back to your own blog. Make sure that your comments are relevant and not blatant self promotional pieces. Some of the websites that appear in the search results may be forums - if they are forums that do not require logging in to view (search engines will not be able to index private pages), then write or contribute to threads.

2. Run the searches again, but this time add the word "forum" to your keywords to find forums relating to your blog's topics. Contribute to these forums as in step 1.

3. Try running the queries again but inserting the word "blogger", "weblog" or "blog". Hopefully this should bring up relevant blogs to your topic. Owners of blogs will often be more than happy to add links as it helps their own site promotion. A lot of blogs have comments sections so add comments with links back to your site.

4. Search Engines also take into account your own links to other relevant sites, so add a list of links to your blog and post to blogs and websites of similar content. A useful tool to maintain your list of links is Blogrolling - this handy tool lets you add new links using a button on your browser when you are reading a site you would like to link to.

This process should be repeated often, and you can track your progress by using the popularity tool on ineedhits.com. Do not worry if your site is more popular on Google than the other search engines - Google is the most important search engine for blog promotion as it has the widest reach and supplies listings to many other search portals, including Yahoo and AOL. Google measures popularity by 'Page Rank' - if you have the Google toolbar installed on your browser you can see what your Page rank is when you view your blog. Linking to relevant sites with high Page Rank will help to increase your own ranking.
To understand more about how search engines calculate popularity read this guide to Google's page rank method.

Build it and They Shall Come

2003-10-22T13:42:00.000+01:00

Remember that line from the old Kevin Costner movie "Field of Dreams"? Well, that may hold out for supernatural baseball fields, but all web marketers know its not that easy to get noticed in the great ocean of websites out there. Its even hard to get noticed by the search engines unless you do things right.

So how do you get noticed by the Search Engines? I would recommend the following process:

1. Work out which keywords are relevant for your blog. Make a note of these. You can research popularity of keywords using the tool at Overture, or simply by running queries on Google. I would recommend at least 12 keywords.

2. You need to optimize the code on your blog. Firstly the title of the blog should accurately describe your page with the most important keywords at the beginning. Secondly work on your meta tags; write a description meta tag again using as many keywords as possible. Once this is done, create a keyword meta tag with all your keywords from step 1. Put a self referencing link (like this one) on your blog with your chosen keywords as the name of the link.

3. Now that your blog has keywords, it should be indexed successfully. This may take some time. However you can speed up this process by hand-submitting to as many search engines and directories as possible.

3.a I would highly recommend the submit free service at ineedhits.com. There is a paid version also worth considering as it is so cheap and gives you good exposure - this is the only paid service I have ever used. The major Search Engines will scan these directories and be directed to your blog which will in turn be indexed.

3.b Now comes the laborious part. Hand Submission. Submit your blog to as many directories as possible. when prompted for a description use the one you created in step 2.
The two most important are Yahoo and DMOZ. For both of these you must first find a relevant directory and submit from that page. Yahoo will give you a lot of referrals, and DMOZ is important as this directory is used to form directory listings for Google, and many of the other major search engines. As DMOZ is run by volunteers it can be very slow to get listed. Here is a great guide to getting listed on DMOZ. Please note that these two directories will only list your blog if you have a lot of content so don'T do this before you start writing your posts!
Blogs also have their own dedicated directories. Getting listed on these does not usually bring much traffic but will get your blog noticed by search engines. Here is a list of blog directories to start you off:

Blog Hot or Not
Blog Universe
Blogarama
Blog Search Engine
Blogwise
BlogHop
BlogStreet
BlogTree.com
eatonweb portal
Popdex
blogdex.
Blizg
Globe of Blogs
Bloogz

Once you have done this, within a few weeks you will be indexed on at least Google, which is the most important.

Web Fire Escape

2003-10-22T12:38:00.000+01:00

Are you scared that readers of your blog will be caught viewing your posts at work and get fired? If so, then you need to install the web fire escape. This handy tool creates a button for blog editors to put onto their page, and when the boss comes along users click on it and up pops up an innocent looking Excel sheet or word doc.

Welcome to Blogopoly

2003-10-22T12:00:00.000+01:00

This Blog has been set up to give tips and tricks on improving your blog or increasing its popularity. It is not intended to be a guide to weblogs or to show you how to set up your own weblog. If you are looking for a beginners guide to weblogs, then click here.